Clarence Holte Advertising Portfolio, 1944
Clarence Holte was an advertising executive with Batten, Barton, Durstine and Osbourne (BBDO), founder of the New York City-based Nubian Press Inc., and a noted bibliophile. He specialized in marketing to African Americans. This collection is comprised of correspondence and one spiral-bound portfolio containing clippings, drawings, and typewritten notes intended as a prospectus for a proposed magazine supplement that would be targeted at African Americans and carried in newspapers nationwide. In the prospectus, Holte explains the historical role played by African American newspapers in their communities, as well as the history of economic growth that made African Americans stable consumers and an attractive target market. The prospectus was directed at the Lever Brothers Company, who ultimately rejected Holte’s proposal.
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"'The nation-wide Negro market is unexplored." Clarence Holte Advertising Portfolio. Folder: Clarence Holte Photo Magazine.
"Negroes are voluntariliy cooperative." Clarence Holte Advertising Portfolio. Folder: Clarence Holte Photo Magazine.
"Estimate From Eastern Color Printing Company." Clarence Holte Advertising Portfolio. Folder: Clarence Holte Photo Magazine.
"Negro Owned and Operated." Clarence Holte Advertising Portfolio. Folder: Clarence Holte Photo Magazine.
Clarence Holte Advertising Portfolio. Folder: Clarence Holte Photo Magazine.
"Color sells both ways." Clarence Holte Advertising Portfolio. Folder: Clarence Holte Photo Magazine.
"Lux." Clarence Holte Advertising Portfolio. Folder: Clarence Holte Photo Magazine.
"Competition demands attention." Clarence Holte Advertising Portfolio. Folder: Clarence Holte Photo Magazine.
"Advertisers would have little enthusiasm." Clarence Holte Portfolio. Folder: Correspondence, 1944.