Race and Ethnicity in Advertising

Cause Marketing Forum, Inc. is a professional organization founded in 2002 by David Hessekiel to promote business-nonprofit collaboration and corporate sponsorship of social service campaigns. This organization established the Halo Awards in 2003 to celebrate notable social good and cause marketing campaigns. This collection includes correspondence, entry forms, audiovisual materials, artifacts, written reports and other materials that document businesses entering the Halo Awards competition for social service and humanitarian projects. American and Canadian companies and charities represented include the American Cancer Society, American Red Cross, Boys and Girls Clubs, Children's Miracle Network, Ford, Kohl's, Komen Breast Cancer Foundation/Komen for the Cure, Macy's, Procter & Gamble, Target, and Toys for Tots. Some notable items within this collection are Trick or Treat for UNICEF advertisements, an Oprah Magazine, and the Verizon Reads Campaign.

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