Race and Ethnicity in Advertising

This book contains transcriptions of five speeches delivered at the Third Annual Marketing Clinic, a conference that took place at Tennessee A. and I. State University. This conference brought together advertising and other professionals to discuss the negro market in 1956. Speeches examined topics such as the relationship between general and black supplemented media, black consumers, special markets, racial prejudice, and advertising techniques. Speakers included Paul K. Edwards, a market researcher, Lou Olsyzya, Charles P. Noonan, a national sales manager, W. Beverly Carter, an Ambassador at Large, and Clarence L. Holte, a head of special markets. 

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