Maxwell Did It!: Photographing the Atlantic City Boardwalk, 1920s-1950s

1930s

Camel Spectacular

Million Dollar Pier. [Camel spectacular, night], September 3, 1931.<br /> Maxwell No. 2830a<br /> ROAD No. XXX1936

Smoke a fresh Cigarette Camel in the humidor pack

Hamid's Pier spectacular and highway billboard

Million Dollar Pier. [Hamid&#039;s M. D. Pier spectacular], July 3, 1938.<br /> Maxwell No. 5130<br /> ROAD No. XXX4264

Hamid's M.D. Pier

Railroad. [Hamid&#039;s Million Dollar Pier billboard], May 1, 1939.<br /> Maxwell No. 5541<br /> ROAD No. XXX4592

Come to Hamid's Million Dollar Pier
5 miles east of Trenton, N.J., south of Pennsylvania

The boardwalk in spring and summer

Boardwalk, northeast corner of Pennsylvania Ave. facing west. [Women in bathing attire, Chesterfield billboard], July 11, 1936.<br /> Maxwell No. 4067<br /> ROAD No. XXX3225

I carry you in my pocket...

Garden Pier. [Jantzen spectacular], May 13, 1934.<br /> Maxwell No. 3185<br /> ROAD No. XXX2375

Jantzen swimming suits [swim suits], Molded Fit, Schenley, Sunburn Cream (3 advertisements)

Aerial views of the boardwalk and the beach

Hotel Knickerbocker roof. [Boardwalk and beach aerial view], Easter, April 9, 1939.<br /> Maxwell No. 5492<br /> ROAD No. XXX4550

Untitled

Steel Pier, view from roof of Knickerbocker Hotel. [Beach and Boardwalk scene], July 4, 1936.<br /> Maxwell No. 4040<br /> ROAD No. XXX3207

Restaurant, cigarettes, Whiskey (3 advertisements)

Million Dollar Pier. [Coca Cola and Four Roses spectaculars], July 4, 1937.<br /> Maxwell No. 4617<br /> ROAD No. XXX3800

Soft Drink, Whiskey, Paint (3 advertisements)

Million Dollar Pier [Coca-Cola spectacular], April 17, 1938.<br /> Maxwell No. 5018<br /> ROAD No. XXX4162

Coca-Cola Soft Drink, Sherwin-Williams Paint, R.C. Maxwell Co. Advertising (4 advertisements)

Bromo-Seltzer and Camel billboards on Central Pier

Boardwalk. [Camel billboard], July 4, 1936.<br /> Maxwell No. 4031<br /> ROAD No. XXX3198

Camel cigarettes, Kool cigarettes, Chevrolet car dealer (3 advertisements)

Central Pier facing east. [Bromo Seltzer billboard], April 6, 1930.<br /> Maxwell No. 2727<br /> ROAD No. XXX1816

"Fine Thanks!" since I keep Bromo-Seltzer handy for headaches

Noxema and Bromo-Seltzer spectaculars

Steel Pier. [Noxzema spectacular, night], June 6, 1936.<br /> Maxwell No. 3959<br /> ROAD No. XXX3128

For Sunburn Noxzema Doesn't Stain

Steel Pier. [Noxzema spectacular, daytime], June 7, 1936.<br /> Maxwell No. 3962<br /> ROAD No. XXX3131

Noxzema Skin Cream, Camel Cigarettes, Ballantine's Beer, Jantzen Swimwear (4 advertisements)

Boardwalk. [Bromo Seltzer billboard, night], February 22, 1939.<br /> Maxwell No. 5395<br /> ROAD No. XXX4452

Bromo-Seltzer [Bromo Seltzer] Headache Medicine, Calvert whiskey (2 advertisements)

Boardwalk. [Bromo Seltzer billboard, daytime], February 22, 1939.<br /> Maxwell No. 5393<br /> ROAD No. XXX4450

Bromo-Seltzer [Bromo Seltzer] Headache Medicine, Calvert whiskey (2 advertisements)

Beach scenes

Garden Pier. [Beach scene with Tobacco Road sign in background], July 4, 1937.<br /> Maxwell No. 4626<br /> ROAD No. XXX3808

Noxzema skin cream, Exide Car Batteries, Coca-Cola Soft Drink, Old Gold Cigarettes, "Tobacco Road" at Garden Pier Theater (5 advertisements)

[View of beach; Camel billboard in background], July 3, 1938.<br /> Maxwell No. 5159<br /> ROAD No. XXX4290

Cigarettes, Cigarettes (2 advertisements)

Boardwalk crowds and rolling carts

Boardwalk and Indiana Ave. [Easter crowd and Camel billboard], Easter, April 12, 1936.<br /> Maxwell No. 3898<br /> ROAD No. XXX3068

Camel cigarettes, Kool cigarettes (2 advertisements)

Central Pier. [Chevrolet spectacular], March 18, 1938.<br /> Maxwell No. 4931-B1<br /> ROAD No. XXX4084

Cigarettes, automobiles, cars (2 advertisements)

Boardwalk. [Steel Pier marquee], Easter, April 9, 1939.<br /> Maxwell No. 5482<br /> ROAD No. XXX4542

Untitled

Boardwalk. [Clairol and Chesterfield billboards], April 2, 1939.<br /> Maxwell No. 5476<br /> ROAD No. XXX4539

Hair care product, Chesterfield cigarettes (2 advertisements)

Calvert spectacular

Boardwalk. [Horses on beach and Calvert sign], December 18, 1938.<br /> Maxwell No. 5372<br /> ROAD No. XXX4430

Call For Calvert

Boardwalk. [Calvert sign], September 4, 1938.<br /> Maxwell No. 5268<br /> ROAD No. 4333

Call for Calvert

Boardwalk and Free Pier. [Calvert spectacular, day], July 2, 1939.<br /> Maxwell No. 5658<br /> ROAD No. XXX4668

Calvert Whiskey, Steel Pier Entertainment, Wesson Cooking Oil (3 advertisements)

Free Pier. [Calvert sign, night], May 15, 1938.<br /> Maxwell No. 5035<br /> ROAD No. XXX4175

Calvert Whiskey, "Nurse from Brooklyn" a play at Steel Pier, Regis Restaurant (3 advertisements)

1930s