Maxwell Did It!: Photographing the Atlantic City Boardwalk, 1920s-1950s

1940s

Carstairs Whiskey billboard

[Carstairs billboard], April 17, 1948.<br /> Maxwell No. 9232<br /> ROAD No. XXH2155

White Seal Whiskey, Drugstore (2 advertisements)

Northeast corner Illinois Ave. and Boardwalk. [Carstairs billboard], July 22, 1947.<br /> Maxwell No. 7998<br /> ROAD No. XXH3638

Carstairs White Seal, the perfectly balanced blend

Boardwalk during WWII

American Medical, northeast corner of Missouri Ave. and Boardwalk. [&quot;Keep Politics Out of This Picture&quot; billboard], June 4, 1949.<br /> Maxwell No. 9401<br /> ROAD No. XXH2298

Health care, Dodge automobiles, Men's summer suit, Welcome / Medical Society members (4 advertisements)

[Noxzema spectacular from Boardwalk], September 1, 1941.<br /> Maxwell No. 6458<br /> ROAD No. XXH1001

Sunburn Lotion, Coca-Cola, Beer, Cigarettes (4 advertisements)

[Camel billboard, &quot;First on Land and Sea&quot;], September 1, 1941.<br /> Maxwell No. 6471<br /> ROAD No. XXH1014

Cigarettes, Restaurant, Salt Water Taffy (3 advertisements)

Boardwalk facing Million Dollar Pier. [Seagrams spectacular], circa 1944.<br /> Maxwell No. 6535<br /> ROAD No. XXH1078<br />

Whiskey, Paints, Outdoor Advertising (3 advertisements)

Seagram's spectacular components and completed sign

Sign under construction at Atlantic City Shop. [Seagram&#039;s spectacular], June 26, 1938.<br /> Maxwell No. 5093<br /> ROAD No. XXX4230

Untitled

Million Dollar Pier. [Seagam&#039;s spectacular], July 4, 1948.<br /> Maxwell No. 8656<br /> ROAD No. XXH1403

Whiskey, Paints (2 advertisements)

Bromo-Seltzer spectacular

[Bromo-Seltzer spectacular, night], March 13, 1940.<br /> Maxwell No. 5973<br /> ROAD No. XXH0345

Headache? Take Bromo-Seltzer Millions Do! Keep it Handy for the Right Time

[Bromo-Seltzer spectacular, daytime], Easter, March 24, 1940.<br /> Maxwell No. 5982<br /> ROAD No. XXH0354

Headache? Take Bromo-Seltzer Millions Do! Keep in Handy for the Right Time

Steel Pier / General Motors spectacular

Steel Pier. [General Motors spectacular], July 4, 1948.<br /> Maxwell No. 8619<br /> ROAD No. XXH1368

Automobiles, cars, Peanuts, Whiskey, Entertainment persona, Actor (5 advertisements)

Steel Pier. [General Motors spectacular], July 4, 1948.<br /> Maxwell No. 8623<br /> ROAD No. XXH1372

Steel Pier Presents Gene Krupa and his Orchestra for Your Dancing Pleasure General Motors Exhibit Chevrolet Oldsmobile Cadillac Buick Pontiac Frigidaire Fisher Body Delco

Wrigley's spectacular

Steeplechase Pier. [Wrigley&#039;s spectacular at night], September 24, 1941.<br /> Maxwell No. 6496

Steeplechase Pier. [Wrigley's spectacular at night], September 24, 1941.

Steeplechase Pier. [Wrigley&#039;s &quot;W&quot; spectacular at night], September 24, 1941.<br /> Maxwell No. 6496c<br /> ROAD No. XXH1039

W

Boardwalk crowds and a band

Million Dollar Pier. [Crowds, Masonic band and Seagam&#039;s spectacular], June 9, 1948.<br /> Maxwell No. 8540<br /> ROAD No. XXH1292

Say Seagram's and be SURE

[Planter&#039;s Peanuts/Steel Pier], circa 1949.<br /> Maxwell No. 9278<br /> ROAD No. XXH2179

Whiskey, Peanuts (2 advertisements)

Philip Morris spectacular at Hamid's Pier

[Hamid&#039;s Pier; Philip Morris spectacular, daytime], circa 1941.<br /> Maxwell No. 6344<br /> ROAD No. XXH0891

Call for Philip Morris

[Hamid&#039;s Pier; Philip Morris spectacular, night], May 30, 1941.<br /> Maxwell No. 6349<br /> ROAD No. XXH0895

Call for Philip Morris

1940s