Maxwell Did It!: Photographing the Atlantic City Boardwalk, 1920s-1950s

1940s

Carstairs Whiskey billboard

White Seal Whiskey, Drugstore (2 advertisements)
Carstairs White Seal, the perfectly balanced blend

Boardwalk during WWII

Health care, Dodge automobiles, Men's summer suit, Welcome / Medical Society members (4 advertisements)
Sunburn Lotion, Coca-Cola, Beer, Cigarettes (4 advertisements)
Cigarettes, Restaurant, Salt Water Taffy (3 advertisements)
Whiskey, Paints, Outdoor Advertising (3 advertisements)

Seagram's spectacular components and completed sign

Untitled
Whiskey, Paints (2 advertisements)

Bromo-Seltzer spectacular

Headache? Take Bromo-Seltzer Millions Do! Keep it Handy for the Right Time
Headache? Take Bromo-Seltzer Millions Do! Keep in Handy for the Right Time

Steel Pier / General Motors spectacular

Automobiles, cars, Peanuts, Whiskey, Entertainment persona, Actor (5 advertisements)
Steel Pier Presents Gene Krupa and his Orchestra for Your Dancing Pleasure General Motors Exhibit Chevrolet Oldsmobile Cadillac Buick Pontiac Frigidaire Fisher Body Delco

Wrigley's spectacular

Steeplechase Pier. [Wrigley's spectacular at night], September 24, 1941.
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Boardwalk crowds and a band

Say Seagram's and be SURE
Whiskey, Peanuts (2 advertisements)

Philip Morris spectacular at Hamid's Pier

Call for Philip Morris
Call for Philip Morris

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