Cigarettes & Health, 1930s–1950s
The development of cigarettes with milder and added flavors meant that advertisers could capitalize on nicotine’s reputation for calming nerves or increasing concentration. Early marketing approaches included quotes from physicians and medical professionals endorsing cigarettes as a healthy habit for coping with the stresses of modern life. Tobacco’s critics followed this shift by enlisting testimonials from trained medical professionals highlighting the deleterious health effects of smoking.
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