Tobaccoland

Early Marketing Innovation, 1900s

The mass production of cigarettes beginning in the early 1900s meant that tobacco companies risked oversaturating their market. Companies turned to advertising and promotion, led by W. Duke, Sons, and Company’s development of tobacco premiums and other collectible incentives. Tobacco companies used innovative marketing like billboards, product placements, and sponsorships to directly target potential smokers, especially youth.

"Catalogue of Presents offered..."

"Catalogue of Presents offered..." 1916

Tobacco trading cards, originally included in cigarette packages<br /> W. Duke, Sons and Co.

Tobacco trading cards, originally included in cigarette packages, W. Duke, Sons and Co., undated

Trinity College silk and felt fabric tobacco inserts

Tobacco tags, W. Duke, Sons and Co. Records and Advertising Materials, Silk and felt fabric inserts collected from cigarette packages (including Trinity College), 1974

Cigarette Boxes

Cigarette boxes, undated

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