Race and Ethnicity in Advertising
African American History Marketing and Promotional Posters, 1967-1984
This collection contains approximately 50 corporate promotions posters depicting notable African Americans or significant moments in African American history. These posters include biographical sketches of African American writers, scientists, professional athletes, soldiers, civil rights workers, entertainers, and notable African American women. Included are also a number of posters produced by and for the NAACP that the organization’s campaigns to reduce poverty and school dropout rates and increase voter registration and membership in the NAACP. Notable advertising campaigns include Budweiser’s “Great Kings of Africa” Series, Pepsi Cola’s “The Black Presence” Series, and the NAACP’s “Exceptional Black Scientists” Series.
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