Race and Ethnicity in Advertising

Allen L. McKellar was an African American sales and marketing executive based primarily in the St. Louis, Mo. area and one of the first business professionals to break the color barrier in major American corporations. The Allen L. McKellar papers include clippings, correspondence, financial and sales reports, photographs, sales training and other manuals, newsletters, research reports and other printed materials relating to McKellar's career marketing Pepsi and Falstaff beer products to African American and minority consumers. Celebrity individuals and civic institutions represented in the collection include Barbara McNair, Chicago Urban League, Hank Aaron, James Brown, National Business League and the United States Brewers' Association. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History, and the John Hope Franklin Research Center for African and African American History & Culture.

Link to Collection Guide