Race and Ethnicity in Advertising

Douglass L. Alligood Papers, 1963-2013

Douglass L. Alligood was one of the first African Americans to become an executive in the advertising industry in the United States, working at BBDO and RCA, as well as UniWorld, one of the oldest minority-owned advertising agencies in the nation. This collection spans the years 1963-2013 and consists primarily of research reports focused on ethnic minority (African American, Asian, Hispanic) and youth consumer market demographics and media issues. The collection also includes newspaper clippings from 1966-1969, a 1963 audio recording, “Adventures in Negro History.”, and a biographical sketch of Douglass Alliigood. Some of the companies referenced in the materials include BBDO, RCA, Chrysler and Pepsi.

View the Collection Guide

The John W. Hartman Center for Sales, Advertising & Marketing History is part of the David M. Rubenstein Rare Book & Manuscript Library at Duke University. Established in 1992, the Hartman Center holds an extensive collection of print and television advertisements, market research, industry reports, multimedia materials, and more, and facilitates the research of scholars and students interested in a diverse array of topics related to advertising and media.

This project seeks to showcase materials related to race and ethnicity in advertising in America. Focusing particularly on underrepresented racial and ethnic groups, this website serves as a research resource that highlights relevant materials through item and collection descriptions, images, and featured exhibits. Researchers interested in studying race and ethnicity in advertising can learn about and locate specific documents and collections by browsing this website. You can also find out how to search for related materials through our “Research Tips” page.

[THIS IS NOT THE FIRST PAGE DISPLAYED ON THE WEBSITE. i.e. THIS TEXT DOESN'T GET SEEN BY THE PUBLIC!]

Some materials and descriptions may include offensive content. More info