Race and Ethnicity in Advertising

Stuart Elliott was an advertising and business columnist for USA Today and the New York Times. This collection contains clippings, correspondence, drafts of newspaper articles and blog posts, subject files and other printed materials relating to Elliott's career as a columnist. It primarily focuses on Elliott's tenure as columnist at the New York Times, but also includes materials representing his work at USA Today and the Detroit Free Press. Some recurring topics include Super Bowl advertising, advertising spending, diversity in advertising industry hiring, gay/lesbian/transgender (LGBT) issues and consumer demographics, agency mergers and client relations, media industry conferences, and media technology innovations. One notable item is a magazine related the 2010 AdColor Awards, an award show that encourages diversity in the marketplace and promotes the success of people of color.

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