Race and Ethnicity in Advertising

America's Negroes Live as a "Country within a Country," 1945

This 1945 pamphlet promotes the placement of advertisements in African American newspapers through Interstate United Newspapers, Inc. This pamphlet demonstrates the benefits of placing advertisements in black supplemented media in order to reach black consumers and their purchasing power.

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The John W. Hartman Center for Sales, Advertising & Marketing History is part of the David M. Rubenstein Rare Book & Manuscript Library at Duke University. Established in 1992, the Hartman Center holds an extensive collection of print and television advertisements, market research, industry reports, multimedia materials, and more, and facilitates the research of scholars and students interested in a diverse array of topics related to advertising and media.

This project seeks to showcase materials related to race and ethnicity in advertising in America. Focusing particularly on underrepresented racial and ethnic groups, this website serves as a research resource that highlights relevant materials through item and collection descriptions, images, and featured exhibits. Researchers interested in studying race and ethnicity in advertising can learn about and locate specific documents and collections by browsing this website. You can also find out how to search for related materials through our “Research Tips” page.

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