Race and Ethnicity in Advertising

Celebrating Diversity: 1993-4 Student Newspaper Advertising Competition

This book includes lists of winners and reproductions of advertisements promoting diversity and multiculturalism from the Student Newspaper Advertising Competition, an advertising competition sponsored by the American Academy of Advertising and the Newspaper Association of America Foundation. The American Academy of Advertising is an organization of advertising scholars and professionals interested in advertising and advertising education. The Newspaper Association of America Foundation is an organization designed to help media companies cultivate a diverse workforce and develop communities of engaged and literate citizens in a diverse, multicultural society.

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The John W. Hartman Center for Sales, Advertising & Marketing History is part of the David M. Rubenstein Rare Book & Manuscript Library at Duke University. Established in 1992, the Hartman Center holds an extensive collection of print and television advertisements, market research, industry reports, multimedia materials, and more, and facilitates the research of scholars and students interested in a diverse array of topics related to advertising and media.

This project seeks to showcase materials related to race and ethnicity in advertising in America. Focusing particularly on underrepresented racial and ethnic groups, this website serves as a research resource that highlights relevant materials through item and collection descriptions, images, and featured exhibits. Researchers interested in studying race and ethnicity in advertising can learn about and locate specific documents and collections by browsing this website. You can also find out how to search for related materials through our “Research Tips” page.

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